11. ANALYTICS

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.

Social media analysis is an effective tool to understand the entire online source of countless clients attitudes and preferences. Today, companies are more and more tools to help lower the help of social media to learn more about their consumer psychology, because there is a mass of information available to us, through a variety of network platforms, and with the help of analysis these may be directed based action strategy.
Learn social media analysis enables enterprises advantages on how their products and services are seen as their customers and potential customers advanced knowledge than their competitors. Learn social media analytics enables organizations to take advantage of data and information a lot of control over online users, so that the relevant customers’ needs, attitudes, opinions, latest trends and factors affecting same smarter decisions. With measurable activities, based help social media activity behavior and associated tools, the organization can export huge amounts of data into effective business plans and results.

10. MISTAKES

Here are five key social media mistakes must to avoid

1. Picking a fight

Everyone loves to sit back and watch a fight on social media. But the key to keeping your audience (and your dignity) is to never engage in a social media flight with anyone.
2. Ignoring the community

The failure to listen to or nurture consumers—happy or angry—in a timely manner could prove to be detrimental to a brand. Because social media is such a critical form of communication for brands and consumers, a brand must invest in community outreach to make sure that customer relationships are being handled via social platforms.

3. Broadcasting the same message across all channels

Different networks will require a different quality of tone. Regardless of whether you’re managing a brand account with 500 million followers or a personal account with 200 followers, people gravitate to a certain platform for a specific type of experience. Video you’ve shot for a Snapchat story is not the same type of video you would put on your Facebook page. As a result, the same content often needs to be altered to suit a specific platform’s audience.
4. Sharing content that is “off brand”

5. Spreading yourself too thin

Creating a presence on every social platform is all well and good … until you need to manage them.

9. CAMPAIGNS

The following are some very effective Social Media Campaigns:

Facebook

1. Motorcycle Helmet Art from Biltwell, Inc.
Biltwell makes motorcycle accessories, and they also make great engagement happen on theirFacebook page. Check out this example of the fan helmet art they routinely highlight, which encourages fan submissions and generates a feeling of togetherness around the brand. It seems to be an ongoing campaign of Biltwell’s.

2. Qdoba’s Queso Showdown
On Facebook and Twitter, Qdoba queso eaters could vote for their favorite new Qdoba queso. A good, old-fashioned vote is one thing, but I appreciated how Qdoba updated the results in real-time over the contest. It shows fans they are still engaged with the effort, and generates more buzz and excitement around the whole endeavor.

3. “My Nat Geo Covershot”
Nat Geo launched a contest on Facebook where fans can experience the thrill of having their own photo on a National Geographic magazine. Fans simply upload their photos through Facebook, caption it, and then are entered to win a travel package. Seems like a great image generator that fans will also want to share on their own Facebook pages.

Pinterest

4. Urban Decay’s Coachella-meets-cosmetics contest
When I think of Coachella, I think of the Coachella look: laid-back boho fashion, jewelry and hair that makes a statement, and a general rock-star visage. Cosmetics purveyor Urban Decay created a Pinterest contest where users could create their own board with favorite festival looks, with a chance at winning festival tickets. The contest is over now, so you can’t see it in action, but here’s the board that inspired the contest.

5. Offbeat Bride’s boards
It’s the wedding gift that keeps on giving. Wedding site Offbeat Bride has a wonderful Pinterest account that not only pins content from their own site, but also general wedding information and inspiration. It’s all curated with the same editorial care as the full Offeat Bride site. The account is a must-follow for soon-to-be brides using Pinterest, and surely has a great conversion rate for sending traffic to their website.

YouTube

6. Copa90 + Hyundai
I think tickets to the World Cup are the single best prize that marketers could possibly offer this year. Hyundai teamed up with YouTube channel Copa90 for a contest with the World Cup of prizes. Check out the video.

8. SOCIAL CRM

Here are some examples of social CRM in action:

A business — or even a customer — creates a fan page for your company or product in Facebook. People who like your brand and the way you conduct business will sign up as fans, creating a venue for communication, marketing and networking.

A business can quickly get information out to users who are interested in the company or its products.

A business can follow conversations about its brand for real-time market data and feedback.

A customer can easily tell a company — and everyone else — about their experiences with the company, whether those experiences are good or bad.

A business can respond very quickly to negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.

A customer can use social networking sites to offer ideas for future products or tweaks to current ones.

7. RELATIONSHIP BUILDING

1. Be real. Use social media to promote the exchange of real ideas, and participate in the conversation in an authentic way. As Seth Godin once said, networking is always important when it’s real, and it’s always a useless distraction when it’s fake. Solicit feedback from your customers—get a feel for what they want and what matters to them, and respond accordingly.

2. Don’t censor your followers. We do not filter any of our 200,000+ fans that follow us on Facebook (unless they post spam or comments that insult another person). Sometimes this can hurt—people say a lot of things, and are especially emboldened when it’s not face-to-face. But because we let them be honest, they know they can trust us—and they’re incredibly loyal as a result.

3. Don’t pass the buck. My biggest pet peeve is seeing a customer ask a company a question, only to be directed to another point of contact for the answer—creating an extra step for the customer. Social media shouldn’t be used as a stopgap; it’s an opportunity to engage with your customer right then and there. Equip your social media person with the tools and knowledge to respond directly, or let them find out the answer if they don’t know and communicate it with confidence.

4. Find your niche. Sure, having a million followers is great. But what percentage of that group really represents your target customer? It’s your core audience that is most worth engaging via social media. It’s the people who like you from a recommendation from a friend or from your website who truly want to connect with your brand. Zero in on them; talk to them; connect them with each other. Keep the conversation going.

5. Create brand ambassadors. Once you’ve found your niche, develop it! The reality is, you don’t need to convince everyone about your brand; rather, you need to find a few people who are likely to convince others for you. To get them to do this, make sure you’re worth talking about! Take an “under-promise and over-deliver” approach to your offering, and to the service around your offering. Go out of your way to make your customers happy. Deliver outstanding customer service, engage them with relevant promotions and contests and treat them like people rather than customers. Never take a single customer for granted—make them believers in what you do. If those few people are excited about you, they’ll share. Through sharing, commenting and linking, they’ll help you spread your message. And if they don’t? Keep going until you find the ones who will.

Social media has quickly become the face of your business to your consumers, so it’s important for companies to think of it like customer service on steroids. Take the opportunity to show everyone what it’s like to interact and do business with you. Don’t worry about the numbers—worry about making your numbers count!

5-6. KEY PLATFORMS

The following is what I use social media platforms:

We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

Facebook

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Google+

Pinterest

LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.

YouTube

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!

Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Hopefully this guide has helped you better understand how using social media for marketing  can improve your business.

4. PLANNING

his 5-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

The Guide to Creating a Social Media Strategy teaches you how to:

• Clarify your business’ social media goals

• Audit your current social media status

• Develop your content strategy

• Use analytics to track progress

• Adjust your strategy as needed

3. TECHNOGRAPHICS

1.Different levels of consumer participation in social media use.

With the rise of the Internet, along with social networks like Facebook or Twitter form, the participation of consumers become more proactive. Consumers can now share their lives through social networks (Kosonen and Ellonen, 2012), with friends and family and even strangers experience in online opportunities.

First of all, we need to understand what a (brand) community is and how it is built. What makes it so special? A community is based on social relationships and forms around a shared admiration for a matter of mutual interest. In the case of a brand community the brand itself represents its centre. Members of such social networks develop a shared consciousness of kind, rituals and traditions, and a sense of moral responsibility for each other and the brand.
Once this first phase is completed, companies need to find a way to foster consumer participation and to motivate interaction in a virtual brand community. The aim of this step is not to create value for the company, but to fulfil consumers’ needs. There are different ways to achieve this: By encouraging consumers to create their own quality content, by creating a positive attitude towards the brand community, and finally by connecting and encouraging interaction amongst its members .
Companies can make use of this consumer creativity by involving them in their branding and product development process. They can try to give them an incentive to produce brand related content for their own benefits. In the last few years, many companies have tried to increase consumer participation in brand-related social networks by motivating consumer interaction.

As a final step, consumers need to be motivated to fulfil not only their own needs, but also to add value to the brand. By providing information that outsiders do not get access to or by providing first-hand information before anyone else, companies put an emphasis on the importance of their brand community. At the same time, they foster the sense of belonging and a feeling of being special in its members. In addition, companies need to bind their members and encourage participation in value creation.

Using the Groundswell categories, what type of social media users are you? Give your reasons and some examples.

I am a Joiner and Spectator. Because I often use facebook account carried mobile games. And I prefer to use facebook to share with the people understand the event, but will not take the initiative to write the blog.

2. DIGITAL IDENTITY

Digital identity is represented by a computer system with an external proxy information. The agent may be a person, organization, or device. In the digital identity information is used by the computer to make a decision on how to interact with external agents about. It allows a computer to answer two basic questions:

Digital identity information contained in these problems and to be without the involvement of a human operator to answer. Digital identity allows our computer and they provide service to be automated access, and has the potential to mediate the relationship between computers.

The so-called “digital identity” is used to refer to citizenship and personal identity is due to the widespread use of identity information to indicate the problem of people in the computer systems.

Digital identity is now commonly used in the required personnel data for storage in a computer system linked to their citizens, or national, identity approach. In addition, the use of a digital ID is now very common, much discussion, please refer to the “digital identity” as a collection of information throughout a person’s online activities. Especially in these information it is public and can be used by other people to discover this person’s civil status. In this broader sense, the digital identity is a version, or face, a person’s social identity. This can also be referred to as online identity.

Legal and social effects of digital identity is complex and challenging. However, they are merely a consequence of the increasing use of computers, and the need to provide the computer with information for identifying an external agent.

1. SOCIAL WHAT?

Question: If social media is a continuum what are its characteristics?

Social media is best understood as a group of new kinds of online media, which share most or all of the following characteristics:

Participation.

Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.

Openness

Most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of content – password-protected content is frowned on.

Conversation

Whereas traditional media is about“broadcast”(content transmitted or distributed to an audience) social media is better seen as a two-way conversation.

Community

Social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.

Connectedness

Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.

What is and what is not social media, and how does it relate to other terms like web 2.0, eMarketing, or word of mouth marketing? 

Social media, on the other hand, is a two-way street that gives you the ability to communication.
In Web 2.0, Social media is a website. at the same time, which is a two-way street that gives you the ability to communication. Which can be use to vote an article or share a funny movie trailer.

 What are some of the examples of social media used for marketing and how does their use differ?

Friendster: A way to stay connected with everything that’s important to you — hobbies, interests, causes, business, etc. Strengths: A simple web-interface makes this easy-to-use. Weaknesses: Not as widely adopted as some other platform-runs. Might have peaked.

hi5: This is a social networking platform that skews a little younger than LinkedIn. Members can play games, watch videos, flirt, give gifts or just hang out. Strengths: It’s a great alternative to MySpace and/or Facebook for the younger crowd. Weaknesses: It may not be the best social networking platform for business.

LinkedIn: This is the Grand Pooh Bah of them all. They’ve been around since 2003, which, in social media terms is also known as “since the beginning of time.” Strengths: Everybody’s on LinkedIn. Weaknesses: Most people have trouble knowing what to do with LinkedIn after they upload their business information.

Meerkat: This live streaming social media platform is perfect for people who want to share videos of the special moments in their lives. Perfect for business, social networking, or for close friends, this mobile-only social network is growing quickly and rapidly. (Check out our Meerkat vs. Periscope comparison by clicking here.)

Question: Read Chialdini (Chapter 7 Scarcity) and share your opinion on parental control for Social Media. Is it a good idea? Will it work?

As the network information is uneven, there is a lot of information that contains violence, pornography and the like. The impact on children is enormous, so Cialdini is very necessary. Even harmful information were blocked, some criminals will harm their children in the online world by inadvertently leaked the information.

Question: How can reactance theory be used to advantage by marketers? Can you think of a few real life examples?

When the freedom of consumers threatened they felt unwell, so they may not be expected to behave in a defensive way for marketing. Therefore, marketers should be aware of this, and not a threat to freedom that they are trying to attract consumers.