Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.
Social media analysis is an effective tool to understand the entire online source of countless clients attitudes and preferences. Today, companies are more and more tools to help lower the help of social media to learn more about their consumer psychology, because there is a mass of information available to us, through a variety of network platforms, and with the help of analysis these may be directed based action strategy.
Learn social media analysis enables enterprises advantages on how their products and services are seen as their customers and potential customers advanced knowledge than their competitors. Learn social media analytics enables organizations to take advantage of data and information a lot of control over online users, so that the relevant customers’ needs, attitudes, opinions, latest trends and factors affecting same smarter decisions. With measurable activities, based help social media activity behavior and associated tools, the organization can export huge amounts of data into effective business plans and results.
Here are five key social media mistakes must to avoid
1. Picking a fight
Everyone loves to sit back and watch a fight on social media. But the key to keeping your audience (and your dignity) is to never engage in a social media flight with anyone.
2. Ignoring the community
The failure to listen to or nurture consumers—happy or angry—in a timely manner could prove to be detrimental to a brand. Because social media is such a critical form of communication for brands and consumers, a brand must invest in community outreach to make sure that customer relationships are being handled via social platforms.
3. Broadcasting the same message across all channels
Different networks will require a different quality of tone. Regardless of whether you’re managing a brand account with 500 million followers or a personal account with 200 followers, people gravitate to a certain platform for a specific type of experience. Video you’ve shot for a Snapchat story is not the same type of video you would put on your Facebook page. As a result, the same content often needs to be altered to suit a specific platform’s audience.
4. Sharing content that is “off brand”
5. Spreading yourself too thin
Creating a presence on every social platform is all well and good … until you need to manage them.
The following are some very effective Social Media Campaigns:
1. Motorcycle Helmet Art from Biltwell, Inc.
Biltwell makes motorcycle accessories, and they also make great engagement happen on theirFacebook page. Check out this example of the fan helmet art they routinely highlight, which encourages fan submissions and generates a feeling of togetherness around the brand. It seems to be an ongoing campaign of Biltwell’s.
2. Qdoba’s Queso Showdown
On Facebook and Twitter, Qdoba queso eaters could vote for their favorite new Qdoba queso. A good, old-fashioned vote is one thing, but I appreciated how Qdoba updated the results in real-time over the contest. It shows fans they are still engaged with the effort, and generates more buzz and excitement around the whole endeavor.
3. “My Nat Geo Covershot”
Nat Geo launched a contest on Facebook where fans can experience the thrill of having their own photo on a National Geographic magazine. Fans simply upload their photos through Facebook, caption it, and then are entered to win a travel package. Seems like a great image generator that fans will also want to share on their own Facebook pages.
4. Urban Decay’s Coachella-meets-cosmetics contest
When I think of Coachella, I think of the Coachella look: laid-back boho fashion, jewelry and hair that makes a statement, and a general rock-star visage. Cosmetics purveyor Urban Decay created a Pinterest contest where users could create their own board with favorite festival looks, with a chance at winning festival tickets. The contest is over now, so you can’t see it in action, but here’s the board that inspired the contest.
5. Offbeat Bride’s boards
It’s the wedding gift that keeps on giving. Wedding site Offbeat Bride has a wonderful Pinterest account that not only pins content from their own site, but also general wedding information and inspiration. It’s all curated with the same editorial care as the full Offeat Bride site. The account is a must-follow for soon-to-be brides using Pinterest, and surely has a great conversion rate for sending traffic to their website.
6. Copa90 + Hyundai
I think tickets to the World Cup are the single best prize that marketers could possibly offer this year. Hyundai teamed up with YouTube channel Copa90 for a contest with the World Cup of prizes. Check out the video.
Here are some examples of social CRM in action:
A business — or even a customer — creates a fan page for your company or product in Facebook. People who like your brand and the way you conduct business will sign up as fans, creating a venue for communication, marketing and networking.
A business can quickly get information out to users who are interested in the company or its products.
A business can follow conversations about its brand for real-time market data and feedback.
A customer can easily tell a company — and everyone else — about their experiences with the company, whether those experiences are good or bad.
A business can respond very quickly to negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.
A customer can use social networking sites to offer ideas for future products or tweaks to current ones.