11. ANALYTICS

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.

Social media analysis is an effective tool to understand the entire online source of countless clients attitudes and preferences. Today, companies are more and more tools to help lower the help of social media to learn more about their consumer psychology, because there is a mass of information available to us, through a variety of network platforms, and with the help of analysis these may be directed based action strategy.
Learn social media analysis enables enterprises advantages on how their products and services are seen as their customers and potential customers advanced knowledge than their competitors. Learn social media analytics enables organizations to take advantage of data and information a lot of control over online users, so that the relevant customers’ needs, attitudes, opinions, latest trends and factors affecting same smarter decisions. With measurable activities, based help social media activity behavior and associated tools, the organization can export huge amounts of data into effective business plans and results.

10. MISTAKES

Here are five key social media mistakes must to avoid

1. Picking a fight

Everyone loves to sit back and watch a fight on social media. But the key to keeping your audience (and your dignity) is to never engage in a social media flight with anyone.
2. Ignoring the community

The failure to listen to or nurture consumers—happy or angry—in a timely manner could prove to be detrimental to a brand. Because social media is such a critical form of communication for brands and consumers, a brand must invest in community outreach to make sure that customer relationships are being handled via social platforms.

3. Broadcasting the same message across all channels

Different networks will require a different quality of tone. Regardless of whether you’re managing a brand account with 500 million followers or a personal account with 200 followers, people gravitate to a certain platform for a specific type of experience. Video you’ve shot for a Snapchat story is not the same type of video you would put on your Facebook page. As a result, the same content often needs to be altered to suit a specific platform’s audience.
4. Sharing content that is “off brand”

5. Spreading yourself too thin

Creating a presence on every social platform is all well and good … until you need to manage them.

9. CAMPAIGNS

The following are some very effective Social Media Campaigns:

Facebook

1. Motorcycle Helmet Art from Biltwell, Inc.
Biltwell makes motorcycle accessories, and they also make great engagement happen on theirFacebook page. Check out this example of the fan helmet art they routinely highlight, which encourages fan submissions and generates a feeling of togetherness around the brand. It seems to be an ongoing campaign of Biltwell’s.

Biltwell Facebook Campaign

2. Qdoba’s Queso Showdown
On Facebook and Twitter, Qdoba queso eaters could vote for their favorite new Qdoba queso. A good, old-fashioned vote is one thing, but I appreciated how Qdoba updated the results in real-time over the contest. It shows fans they are still engaged with the effort, and generates more buzz and excitement around the whole endeavor.

Qdoba Facebook Campaign

3. “My Nat Geo Covershot”
Nat Geo launched a contest on Facebook where fans can experience the thrill of having their own photo on a National Geographic magazine. Fans simply upload their photos through Facebook, caption it, and then are entered to win a travel package. Seems like a great image generator that fans will also want to share on their own Facebook pages.

Pinterest

4. Urban Decay’s Coachella-meets-cosmetics contest
When I think of Coachella, I think of the Coachella look: laid-back boho fashion, jewelry and hair that makes a statement, and a general rock-star visage. Cosmetics purveyor Urban Decay created a Pinterest contest where users could create their own board with favorite festival looks, with a chance at winning festival tickets. The contest is over now, so you can’t see it in action, but here’s the board that inspired the contest.

5. Offbeat Bride’s boards
It’s the wedding gift that keeps on giving. Wedding site Offbeat Bride has a wonderful Pinterest account that not only pins content from their own site, but also general wedding information and inspiration. It’s all curated with the same editorial care as the full Offeat Bride site. The account is a must-follow for soon-to-be brides using Pinterest, and surely has a great conversion rate for sending traffic to their website.

YouTube

6. Copa90 + Hyundai
I think tickets to the World Cup are the single best prize that marketers could possibly offer this year. Hyundai teamed up with YouTube channel Copa90 for a contest with the World Cup of prizes. Check out the video.

8. SOCIAL CRM

Here are some examples of social CRM in action:

A business — or even a customer — creates a fan page for your company or product in Facebook. People who like your brand and the way you conduct business will sign up as fans, creating a venue for communication, marketing and networking.

A business can quickly get information out to users who are interested in the company or its products.

A business can follow conversations about its brand for real-time market data and feedback.

A customer can easily tell a company — and everyone else — about their experiences with the company, whether those experiences are good or bad.

A business can respond very quickly to negative feedback, attend to customer problems and maintain, regain or rebuild customer confidence.

A customer can use social networking sites to offer ideas for future products or tweaks to current ones.

7. RELATIONSHIP BUILDING

1. Be real. Use social media to promote the exchange of real ideas, and participate in the conversation in an authentic way. As Seth Godin once said, networking is always important when it’s real, and it’s always a useless distraction when it’s fake. Solicit feedback from your customers—get a feel for what they want and what matters to them, and respond accordingly.

2. Don’t censor your followers. We do not filter any of our 200,000+ fans that follow us on Facebook (unless they post spam or comments that insult another person). Sometimes this can hurt—people say a lot of things, and are especially emboldened when it’s not face-to-face. But because we let them be honest, they know they can trust us—and they’re incredibly loyal as a result.

3. Don’t pass the buck. My biggest pet peeve is seeing a customer ask a company a question, only to be directed to another point of contact for the answer—creating an extra step for the customer. Social media shouldn’t be used as a stopgap; it’s an opportunity to engage with your customer right then and there. Equip your social media person with the tools and knowledge to respond directly, or let them find out the answer if they don’t know and communicate it with confidence.

4. Find your niche. Sure, having a million followers is great. But what percentage of that group really represents your target customer? It’s your core audience that is most worth engaging via social media. It’s the people who like you from a recommendation from a friend or from your website who truly want to connect with your brand. Zero in on them; talk to them; connect them with each other. Keep the conversation going.

5. Create brand ambassadors. Once you’ve found your niche, develop it! The reality is, you don’t need to convince everyone about your brand; rather, you need to find a few people who are likely to convince others for you. To get them to do this, make sure you’re worth talking about! Take an “under-promise and over-deliver” approach to your offering, and to the service around your offering. Go out of your way to make your customers happy. Deliver outstanding customer service, engage them with relevant promotions and contests and treat them like people rather than customers. Never take a single customer for granted—make them believers in what you do. If those few people are excited about you, they’ll share. Through sharing, commenting and linking, they’ll help you spread your message. And if they don’t? Keep going until you find the ones who will.

Social media has quickly become the face of your business to your consumers, so it’s important for companies to think of it like customer service on steroids. Take the opportunity to show everyone what it’s like to interact and do business with you. Don’t worry about the numbers—worry about making your numbers count!

5-6. KEY PLATFORMS

The following is what I use social media platforms:

We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.

Facebookmarketing social media

Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page.  You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.

Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.

Google+

Pinterest

LinkedIn

LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.

Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.

YouTube for social mediaYouTube

YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don’t under-estimate the power of video content!

Using social media in marketing does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Hopefully this guide has helped you better understand how using social media for marketing  can improve your business.

4. PLANNING

social-media-strategy-goal-planning-tree-steps

his 5-step guide will allow individuals and businesses to get the most out of their social media efforts by helping them identify, plan and execute their social media goals. Complete content strategy checklists, perform a social media business survey, and much more with the help of this simple, hands-on guide.

The Guide to Creating a Social Media Strategy teaches you how to:

  • Clarify your business’ social media goals

  • Audit your current social media status

  • Develop your content strategy

  • Use analytics to track progress

  • Adjust your strategy as needed