9. CAMPAIGNS

The following are some very effective Social Media Campaigns:

Facebook

1. Motorcycle Helmet Art from Biltwell, Inc.
Biltwell makes motorcycle accessories, and they also make great engagement happen on theirFacebook page. Check out this example of the fan helmet art they routinely highlight, which encourages fan submissions and generates a feeling of togetherness around the brand. It seems to be an ongoing campaign of Biltwell’s.

Biltwell Facebook Campaign

2. Qdoba’s Queso Showdown
On Facebook and Twitter, Qdoba queso eaters could vote for their favorite new Qdoba queso. A good, old-fashioned vote is one thing, but I appreciated how Qdoba updated the results in real-time over the contest. It shows fans they are still engaged with the effort, and generates more buzz and excitement around the whole endeavor.

Qdoba Facebook Campaign

3. “My Nat Geo Covershot”
Nat Geo launched a contest on Facebook where fans can experience the thrill of having their own photo on a National Geographic magazine. Fans simply upload their photos through Facebook, caption it, and then are entered to win a travel package. Seems like a great image generator that fans will also want to share on their own Facebook pages.

Pinterest

4. Urban Decay’s Coachella-meets-cosmetics contest
When I think of Coachella, I think of the Coachella look: laid-back boho fashion, jewelry and hair that makes a statement, and a general rock-star visage. Cosmetics purveyor Urban Decay created a Pinterest contest where users could create their own board with favorite festival looks, with a chance at winning festival tickets. The contest is over now, so you can’t see it in action, but here’s the board that inspired the contest.

5. Offbeat Bride’s boards
It’s the wedding gift that keeps on giving. Wedding site Offbeat Bride has a wonderful Pinterest account that not only pins content from their own site, but also general wedding information and inspiration. It’s all curated with the same editorial care as the full Offeat Bride site. The account is a must-follow for soon-to-be brides using Pinterest, and surely has a great conversion rate for sending traffic to their website.

YouTube

6. Copa90 + Hyundai
I think tickets to the World Cup are the single best prize that marketers could possibly offer this year. Hyundai teamed up with YouTube channel Copa90 for a contest with the World Cup of prizes. Check out the video.

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